Definition: This report provides a breakdown of sales made to individual contacts or clients over a specified period.
Importance: It helps businesses understand customer buying patterns and identify high-value clients.
Usage: Sales teams use this report for relationship management and tailoring sales strategies.
Example:
For the last quarter, "Sweet Treats" generates a Sales by Contact report and finds:
- Customer A: $2,000 in sales
- Customer B: $1,500 in sales
- Customer C: $3,000 in sales
The owner recognizes Customer C as a top client and decides to offer them a loyalty discount for future purchases.